For those who are into Spatial Data Infrastructures you are know doubt aware of GSDI 12 (Global Spatial Data Infrastructure Association) which is occurring in Singapore later this year. This conference is the 12th running and is themed ‘Realising Spatial Enabled Societies’ and I highly recommend attending as with the growth of social media, societies seem only one (large) step away from fully realising the benefits of location/spatial in day to day operations.
It is with great interest on the promotion of this even that the organisers have embraced twitter (@GSDI12) and is even using You Tube as a means to market what is happening for GSDI. As a twitter user I have been following the thread with great interest and glad to see that the updates come thick and fast throughout the weeks and are not intermittent. This keeps it fresh in my mind and even leads me to blogging about it.
Usage of social media as a means of business marketing in my mind I feel is underutilised in Australia. A statistic that I came across this morning is that 75% of SME do not use social media to advertise their business, (http://bit.ly/dynJtA) yet I find the potential to connect people to place via these mediums allows marketing spend to be targeted to those demographics businesses want to attract. It is with this last thought that I sit back and reflect on the importance of spatial/location. Yes as an industry we realise the importance on adding location as a tag into all data types although listening to a colleague yesterday, if we want to realise a spatially enabled society we need to draw out the benefits to those outside of our industry in a simple, clear way. When comparing adding location tags to data against other tags such as gender, age, nationality, what takes precedence in determining where our limited resources in data collection go?
Technology is enabling the embedding of location to become simpler. Simple user interfaces, better data infrastructures and enabling technologies to bond data between the business and the user is happening. Data infrastructures built on spatial technologies could become a key enabler for social media to expand out from current mass media and advertising markets. Imagine collecting bird sightings through a social media page rather than separate websites to track where endangered species are located in order to facilitate discussion on urban planning. Social media pages such as facebook currently get more ‘visits’ than the Google home page. In planning data infrastructure the time is right to ensure that the information being linked can also link to social media in order to enable the innovative use of data within these sites.
We are good at linking data and we need to get better at linking into current trends and enabling better evidence to be used online. I’m sure there will be many discussions in this space at GSDI 12. I look forward to seeing you there.