What a busy two months it has been, an election, almost a result, the launch of new and exciting products, location based marketing making it to the main stream (see Gruen Transfer Season 3 Episode 8: http://www.abc.net.au/tv/gruentransfer/watch.htm)
As I missed updating throughout the 2010 election (although who knows, another might be coming up?) I wondered where all the election promises and spend would be most affected. An interesting mashup indeed but alas I could not find one. The best use of spatial data covering the election that I could find came from our good friends at the ABC with a little help of Google Maps. The ABC Interactive Map (http://www.abc.net.au/elections/federal/2010/map/) really made it easy to keep track of how each electoral seat is currently fairing. It is a fantastic mix of AEC data, address verification, modelling and presentation.
NuMaps is increasingly becoming the source of truth for heaps of demographic information (that just happens to be location aware). So successful has been the Google/NuMaps integration that it recently won the Apps4NSW mash-up competition.
Yet, with these useful and insightful mashups I yet to find one that pinpoints exactly where each election promise will be affected and where the money is going. I’m sure a powerful map highlighting this information would be a powerful tool indeed.
Still, while the election draws out I can only wonder how the next generation of politicians will be interacting with their constituents. Surely with the rise of popular social mediums and interactivity what will our expectations be? Log an issue online, pinpoint it to a map (location) and wait for the politician to respond? I’ve seen more targeted pitches to win voters and so is the next step personalised pitches based on location? Time will only tell.
Over the last few months the new CRC-SI 2 has been kicking into motion and positioning itself for the research areas the new program will be looking to achieve. For those who have been involved no doubt you are aware of the history of the CRCSI but for those who are not up on the current lingo, the CRCSI is short for the Cooperative Research Centre for Spatial Information and ‘2’ is the second round of funding that the organisation has received from the federal government.
With this second round of funding the CRCSI will be able to work for the next seven years around the theme of Spatially Enabling Australia. The core research areas are Positioning, Automated Spatial Information Generation and Spatial Infrastructures. See this handout for more information.
As part of the CRCSI 2 work programs there are a number of application areas that will also be looked into and one has stuck my interest. The Sustainable Urban Planning (program 4.5 pdf: here) organisers recently held a seminar on the subject of Greyfields.
“Greyfields are the ageing occupied residential tracts of suburbs that are physically, technologically and environmentally obsolescent……..typically found in a 5 to 25 kilometre radius of the centre of each capital city”‘ Professor Peter Newton.
With population growth, affordable housing and increase need for better government spending the rejuvenation of these areas of urban living must be proving a great challenge. What I feel will be key for this research theme is the engagement of community on urban planning as it was highlighted that within ‘greyfields’ most of the land is under private ownership. This proves an interesting sticky point for redevelopment in light of current issues.
As housing affordability and population growth are hot topics and that urban sprawl is becoming more and more unsustainable the greyfields are key to helping address these problems. In another session I attended recently titled ‘Boom Town 2050’ it was highlighted that the density of dwellings in Australia is not at the levels it needs to be to support population growth. Hopefully with research, engagement with community and importantly action the use of spatial within this area will be seen as critical to realising and communicating what needs to be done.
For those who are into Spatial Data Infrastructures you are know doubt aware of GSDI 12 (Global Spatial Data Infrastructure Association) which is occurring in Singapore later this year. This conference is the 12th running and is themed ‘Realising Spatial Enabled Societies’ and I highly recommend attending as with the growth of social media, societies seem only one (large) step away from fully realising the benefits of location/spatial in day to day operations.
It is with great interest on the promotion of this even that the organisers have embraced twitter (@GSDI12) and is even using You Tube as a means to market what is happening for GSDI. As a twitter user I have been following the thread with great interest and glad to see that the updates come thick and fast throughout the weeks and are not intermittent. This keeps it fresh in my mind and even leads me to blogging about it.
Usage of social media as a means of business marketing in my mind I feel is underutilised in Australia. A statistic that I came across this morning is that 75% of SME do not use social media to advertise their business, (http://bit.ly/dynJtA) yet I find the potential to connect people to place via these mediums allows marketing spend to be targeted to those demographics businesses want to attract. It is with this last thought that I sit back and reflect on the importance of spatial/location. Yes as an industry we realise the importance on adding location as a tag into all data types although listening to a colleague yesterday, if we want to realise a spatially enabled society we need to draw out the benefits to those outside of our industry in a simple, clear way. When comparing adding location tags to data against other tags such as gender, age, nationality, what takes precedence in determining where our limited resources in data collection go?
Technology is enabling the embedding of location to become simpler. Simple user interfaces, better data infrastructures and enabling technologies to bond data between the business and the user is happening. Data infrastructures built on spatial technologies could become a key enabler for social media to expand out from current mass media and advertising markets. Imagine collecting bird sightings through a social media page rather than separate websites to track where endangered species are located in order to facilitate discussion on urban planning. Social media pages such as facebook currently get more ‘visits’ than the Google home page. In planning data infrastructure the time is right to ensure that the information being linked can also link to social media in order to enable the innovative use of data within these sites.
We are good at linking data and we need to get better at linking into current trends and enabling better evidence to be used online. I’m sure there will be many discussions in this space at GSDI 12. I look forward to seeing you there.
Fail is a hard word; maybe using the statement that Spatial Data will never quite reach its potential would be a better way of summing up the title of this post. I have for the last few months been participating in a strategy document for Western Australia related to the power of location. This strategy document looks at how information can be used to benefit the future development of the state where embedding location into data becomes a recognised core element to expanding and deriving value out of the linked data concept. (see http://linkeddata.org/)
What I have really learnt from this experience is that ‘Spatial’ is unknown; an elusive term whose understands is limited to those geeks sitting in the dark corner of ones office. The other side of the coin is that data is meaningless until you link this data with other bits to draw out useful information that can be easily understood.
Reading recent updates on how much data is generated per year and how the numbers are becoming astronomical. All Things Spatial Blog In 2010 the amount of data generated will pass the Zettabyte level, something that I know my computer will gladly roll over, hand in its resignation and retire to some distant silicon oasis. Let’s just say that a Zettabyte is equivalent to 75 billion fully-loaded 16 GB Apple iPads
With that much data being generated yearly there is no doubt that most of it is unintelligent and would be difficult to mine, massage it all into a useful form.
So, if you take ‘spatial’ on its own and ‘data’ on its own they are both pretty meaningless. The Power of Location strategy for Western Australia takes its aim from others around the world such as the UK Location Strategy: Place Matters where ‘everything happens somewhere’ although we can add to this by including ‘and sometime’. The need to look at how information is collected in a variety of sectors and identifying and embedding a location element in it will help in the areas of data mining and massaging ensuring that the right information can be generated when needed relating to the right area.
Information is what gets delivered in applications, in reports and help makes those critical decisions that are needed. Data that is spatially enabled (i.e. has a location) provides the links to other types of data including environmental, social and economical. A triple bottom line effect on how data is collected managed and used to derive information will ensure that ‘spatial’ is catapulted into peoples consciousness as data needs to relate to it’s surroundings at a particular location.
FIG2010 has provided many insights into all aspects of Surveying and Land related activities. Surveying is not only related to cadastral land surveying as it covers all activities involving land as highlighted in my previous post.
I like to share with you some learning’s which relates to some work currently being generated with my colleagues that has been developing over the last few months and happily been reinforced with presentations at FIG 2010. The spatial enablement of society, (a FIG2010 congress plenary theme) talks about the engagement of communities, citizens and government for the betterment of society as a whole. This concept at its heart requires that we move towards a system that sees information managed spatially. The concept itself is a change to the normal ‘technical’ thinking of our industry where Spatial Data Infrastructures and technology to collect, manage and use data is traditionally the focus of our projects.
Managing Data Spatially – We know that by using a common geodetic base framework for data that we can connect, integrate and analyse data, creating information that becomes enriched intelligence. A quote from the FIG 2010 congress that stuck with me stated ‘data on its own is useless’. Quite poignant in that we as a society require information and we interpret data to create the information we require.
An issue to overcome in reaching the Mecca of data management spatially lies in the understanding, worth and inherent under valuing of our industry compared against global challenges of environment, health, climate and urban growth. Perhaps a rethinking is required to how we promote and market the industry. Surveying and Spatial are expert terms we use to describe our industry yet words such as position; location and place are more commonly understood. Using these words we could promote the industry and career opportunities in conjunction with environmental issues, climate change, health and urban growth where we create and provide intelligence for the future planning and management of these issues.
Spatial Data Infrastructures are a core component for the future information society although this is only the technical enabler. Engagement with managers and leaders of society needs a cohesive vision and strategy that looks at these global challenges, communicates the linkages to land management and heightens the value of managing information spatially. For the first time the challenges of the surveying and spatial sciences industries are moving forward with recognition that we have to do more to educate and lead in the future information society.
The International Federation of Surveyors (FIG) congress rolls into town this week (Sydney April 11-16) and from all the hype surrounding this congress it will no doubt be a well received and a great learning opportunity. Of course, FIG is not primarily aimed at traditional surveyors, the ten commissions setup cover everything from education and standards to spatial data infrastructures, planning and development , real estate, valuations and also construction economics. In all, FIG covers everything to do with land and as we are seeing more and more evidence of, almost all information collected is being linked back to the land.
What does this mean to the Young Professional?
FIG is large, it is a global body tasked with promoting professional practice and standards for all things surveying. As this congress theme is ‘Facing the Challenges – Building the Capacity’ there looks to be underwhelming support on how we grow this industry as a whole. To a young professional it is an exciting time to be involved. We have seen in the past few years that giants such as Google has taken what we do and thrust it into the limelight. if anything has heightened the value of visualising information in map form yet there is little understanding of how this information is generated, maintained and delivered to applications such as Google Maps.
Facing the Challenges
Increasing the awareness and importance of the Surveying and Spatial Industries does present a challenge to us. The challenges lie in growing the interest of students to study and join our profession, in increasing the importance of location in all types of data, the connection and integration of data and the interpretation of data providing the evidence to build and prepare for the future. No small task by anyone’s imagination.
During this congress the Young Surveyors Group are holding a number of sessions as well as presenting on topics of how to attract more young professionals into this industry. The roundtable discussion scheduled for Tuesday 13th of April will surely be an interesting open discussion on how we as a whole can tackle these issues. It is nice to see that through a structured congress, social mediums such as Facebook (http://www.facebook.com/thewinternet?ref=mf#!/event.php?eid=375142717231&index=1) provide the tools to reach out and invite all those who have an interest to voice their opinions both online and face to face.
The plenary sessions on Tuesday and Wednesday titled ‘Spatially Enabled Society and ‘The Big Challenges’ respectively are shaping to be very interesting talks and I wholeheartedly recommend arriving early for a good seat.
The week will sure to be jammed packed and while I and others will be there at 7am each morning to help setup and coordinate the activities I hope to see you all at FIG 2010. If the registrations are anything to go by this will surely be the biggest congress of its type in Australia for the last few years.
The week started with a statement “I am going to have a Google Free week”. What did this mean, well put it simply I was going to hold back from using any of Google’s services for 7 days, explore the other side of the Interweb and see where it got me. All was fine (part from the odd hidden link from friends) till I came across this in my twitter feed: http://google-au.blogspot.com/2010/03/turn-left-at-chemist-and-ill-meet-you.html.
Yes, Google has released logo’s into the mapping interface so of course I had to check it out, forgetting about my Google free week.
With the advent of loading an icon onto a map, paying for this privilege, businesses can now stand out from the crowd, heighten themselves from the text that can sometime plague and swamp a map. Still questions are now being asked into how Google will ‘rank’ order of preference for an icon to be seen on the map and what type of business can have their logo’s incorporated into a map. Big business that would normally attract a high number of search hits seems to be where the drive is taking the Google Empire and of course along comes their wallets.
Still it is a step in the right direction and does open the door for the niche player who wants a slice of the apple pie. I can’t help thinking though, with the drive that Google has to use location data as core to its advertising empire will we all fall in line and accept Google’s data as the norm? Weigh it up:
And the list goes on……although it is that final point listed above that I believe will be key. Imagine this, I have data and I want to overlay this onto a map, Google has this wonderful tool and so I use it. Times this by all the people who collect data and there it is. All data, when captured aligned to Google’s location framework.
Have they won the positioning fight? Will all data simply use Google as a core alignment? Time will tell I guess.
Btw. In starting to use other providers in my attempt at a Google free week I was impressed with Bing and in the effort to draw in data from other sources Government still has the best quality data going!