Simple Interface + Rich Content

The Government 2.0 Taskforce “Mashup Australia” Competition closed some time ago and roughly 2 weeks ago the winners were announced. I have held off commenting on the winning applications due to work and a little bit of gloominess in that my help in a submission only rated 3 stars. (http://mashupaustralia.org/mashups/locate-me/)

The number of entries to the Mashup Australia competition attracted 82 entries ranging from web page mashups to mobile applications. Some were complicated and others were simple to use. A favourite of mine was the ‘Meat in the Park’ (http://meatinapark.appspot.com/) application which quite simply allowed you to find a public BBQ and invite friend so you can have a picnic. Very simple interface, rich content and specific outcome.

The winning application, the Suburban Trends mapper http://www.suburbantrends.com.au/ showed that with a little bit of effort and a focus on user design that a complicated application could be quite simple to use. This application, like so many others combined Australian Bureau of Statistics data, location services and other datasets and presented this in map form. The application took the mashup approach one step further and applied dashboard style indicators to give the user a quick overview of their desired area. Not unique in the approach although commendable in the layout, colours and use. Certainly something for all of us is to think about is the intended audience and their technology prowess (or potentially lack of). They say you only have 8 seconds to grab someone’s attention on a website so the aim is to get it right and this application gets it right and better yet it was developed by a student!

With the push to open data policies and location aware data, a very significant mashup utilised typically non spatial data and combined this with location to produce ‘In Their Honour’. This mashup is dedicated to the service men and women who fought and died for Australia by allowing the user to search for their final resting place. http://mashupaustralia.org/mashups/in-their-honour/

A very powerful mashup that is easy to see why it won the peoples award.

I commend all entries to the Mashup Australia competition and with the Apps4Gov awards in NSW and other competitions that are springing up all over the place 2010 seems to be moving towards to social mapping/media space. With data access on the increase, content and rich content is at the fingertips for anyone who wants it. The challenge moving forward is to utilise the data in such a way that makes it easy to find, use and interpret!

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