September 6, 2010
What a busy two months it has been, an election, almost a result, the launch of new and exciting products, location based marketing making it to the main stream (see Gruen Transfer Season 3 Episode 8: http://www.abc.net.au/tv/gruentransfer/watch.htm)
As I missed updating throughout the 2010 election (although who knows, another might be coming up?) I wondered where all the election promises and spend would be most affected. An interesting mashup indeed but alas I could not find one. The best use of spatial data covering the election that I could find came from our good friends at the ABC with a little help of Google Maps. The ABC Interactive Map (http://www.abc.net.au/elections/federal/2010/map/) really made it easy to keep track of how each electoral seat is currently fairing. It is a fantastic mix of AEC data, address verification, modelling and presentation.
Other interesting sites were the Tally Room (http://www.tallyroom.com.au/election-2010) and of course our good friends at NuMaps (http://demos.numaps.com.au/myElectorate.html). These sites have done a good job of linking to one another and while on the Tally Room I got stuck on opening up many KML links to Google Earth for Australia and other countries. Who would have thought politics was so interesting?
NuMaps is increasingly becoming the source of truth for heaps of demographic information (that just happens to be location aware). So successful has been the Google/NuMaps integration that it recently won the Apps4NSW mash-up competition.
Yet, with these useful and insightful mashups I yet to find one that pinpoints exactly where each election promise will be affected and where the money is going. I’m sure a powerful map highlighting this information would be a powerful tool indeed.
Still, while the election draws out I can only wonder how the next generation of politicians will be interacting with their constituents. Surely with the rise of popular social mediums and interactivity what will our expectations be? Log an issue online, pinpoint it to a map (location) and wait for the politician to respond? I’ve seen more targeted pitches to win voters and so is the next step personalised pitches based on location? Time will only tell.